Key Recruitment Challenges Facing the UK Packaging Industry Today

The UK packaging industry is at the centre of a rapidly changing landscape. From new sustainability regulations to shifting consumer expectations, businesses are under pressure to adapt — and finding the right people to lead that change is becoming increasingly complex. As a specialist recruiter for this sector, we see first-hand the challenges that both employers and candidates are facing.

1. The Skills Shortage

One of the biggest hurdles in packaging recruitment is the growing gap between demand and supply of skilled professionals. Roles such as Packaging Technologists, Design Engineers, and R&D specialists require niche expertise in materials science, sustainability, and regulatory compliance. With limited training pathways and an ageing workforce, employers are struggling to secure the talent they need.

2. Sustainability & Regulation

Sustainability is no longer optional — it’s driving strategy across packaging. Businesses need people who understand eco-design, recyclable materials, and compliance with legislation such as the UK Plastic Packaging Tax. The challenge? These skills are still relatively new, and candidates with the right blend of technical knowledge and practical experience are in short supply.

3. Competition for Commercial Talent

It isn’t just technical roles that are difficult to fill. Sales and business development positions are also highly competitive. Today’s packaging salespeople need more than a contact book — they need the ability to translate technical detail into commercial solutions, while understanding the environmental pressures their clients face. Employers are often competing for the same small pool of experienced candidates.

4. Salary & Candidate Expectations

With demand outstripping supply, talented candidates are in a strong position. They are seeking not only competitive salaries but also career progression, flexibility, and alignment with their personal values on sustainability. Employers who don’t adapt their offering risk losing out on top talent.

5. Economic Uncertainty

Finally, wider economic conditions continue to shape hiring strategies. Rising costs, supply chain pressures, and global uncertainty have made some businesses cautious about headcount growth. This can slow down decision-making, leaving candidates disengaged and employers missing opportunities to secure the best people.

Moving Forward

While these challenges are significant, they also present opportunities for forward-thinking businesses. Companies that invest in training, build strong employer brands, and work with specialist recruiters to access hard-to-reach talent will be best placed to thrive.

At Cloud 9 Recruitment, we’ve specialised in packaging recruitment for over 18 years. We understand the nuances of the sector and partner with clients to navigate these challenges — connecting them with the talent they need to stay competitive.